Many methods and technologies are used to create cultural maps; some are simple and ephemeral such as drawing in the sand. Others use the latest technologies to locate cultural phenomenon spatially using geographic information systems. Whatever methods are used to map culture or cultural products, the map most often takes a physical form (a list, matrix, chart, diagram, design, website, sound recording, video, drawing, painting, textile, sculpture or model) where information is gathered, arranged and presented physically or virtually. In this context the authors use the term map as a mental model and mapping as mental model making as they explore the body of knowledge associated with this expanding field.
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