River partners: Managing environment and disaster risk in the Democratic Republic of the Congo

River partners: Managing environment and disaster risk in the Democratic Republic of the Congo is a video report on the disaster risk reduction project being implemented by the United Nations Environment Program, the Government of DRC and local communities, with the support of the European Union.

Flooding and soil erosion are major hazards that threaten the Lukaya River basin in the Democratic Republic of the Congo. Located in the outskirts of Kinshasa, this basin is an important source of water supply for the capital. This pilot project will demonstrate how ecosystem-based disaster risk reduction (eco-DRR) can be integrated into c devel
opment planning. Upstream and downstream river users are brought together to tackle disaster risk and development planning in a more integrated manner. Participatory 3D Modelling (P3DM) is used in the process.

Partenaires de la Rivière: Gestion de l'environnement et des risques de catastrophes en République Démocratique du Congo est une vidéo sur le projet de réduction de risques de catastrophes mis en oeuvre par le Programme de Nations Unies pour l'Environnement, le Gouvernement de la RDC et les communautés locales, avec le soutien de l'Union Européenne.

Les inondations et l'érosion du sol sont des aléas majeurs qui menacent le bassin de la rivière Lukaya en République Démocratique du Congo. Situé en périphérie de Kinshasa, le bassin est une source importante d'approvisionnement en eau pour la capitale. Ce projet pilote démontrera comment la réduction de risque de catastrophes à base d'écosystèmes (RRC-éco) peut être intégrée à la planification du développement de bassins-versants. Les usagers de la rivière en amont et en aval sont réunis pour aborder ensemble les problèmes de risque de catastrophes et de planification du développement, d'une manière plus intégrée. La cartographie participative en trois dimensions (MP3D) a été utilisée dans le processus.

IWD2016 - Celebrating women: A champion for the rights of indigenous people

An encounter with an innovative technique known as participatory three-dimensional modelling was to prove a turning point in the life of a young tribeswoman from rural Chad. She now travels the globe to advocate for the rights of her own and other indigenous communities, and to press for their voice to be heard in negotiations about climate change, on which their futures depend.

Growing up as part of the M'bororo people – traditional semi-nomadic and nomadic herders living in Chad and neighbouring countries – nothing could have prepared Hindou Oumarou Ibrahim for the turn her life would take once she was introduced to participatory mapping. At the time, she was a young woman, working to gain recognition of her people's rights, and especially for access to the natural resources that are critical to their livelihoods.

Participatory three-dimensional modelling (P3DM), or participatory mapping, brings together traditional knowledge from local communities about their landscapes and ecosystems with data on physical features, such as land elevation and sea depth. The result is a scaled and geo-referenced three-dimensional (3D) model, which can be a powerful tool for knowledge building and communication, as well as for gaining recognition of local communities' rights to be involved in decision-making that affects their natural resources.

Hindou's introduction to P3DM came through the Indigenous Peoples of Africa Co-ordinating Committee (IPACC), a network of 150 indigenous peoples' organisations in 20 African countries. IPACC had been introduced to participatory mapping by CTA's P3DM expert, Giacomo Rambaldi, and supported in its use as a tool for gathering evidence for indigenous peoples' arguments in national and international negotiations.

A bitter conflict

Encouraged to learn about the practice through a P3DM exercise in Gabon, Hindou spent two weeks living with local pygmies and helping them to build a participatory 3D map of their jungle landscape. The pygmies had lost some of their hunting and fishing rights when a national park was created, and the mapping exercise succeeded in its goal of convincing the government that these indigenous people had a right to be consulted about decisions affecting their homeland.

Hindou was hooked.



"It was a long way away from my own community and very different, but I found the exercise exciting and interesting," said Hindou, who is Director of the Association des Femmes Peules Autochtones du Tchad (AFPAT) and IPACC's Executive Committee representative for the Congo Basin region. "It was the first time I had seen all the intergenerational people mobilised – women, youths, men and elders. I realised that if we did this in my own community, it could help resolve a great many issues."

That chance came in 2012, when, with CTA support, a mapping exercise involving Hindou's own M'bororo people was organised in the southern district of Baïbokoum, the scene of conflicts between nomadic herders and sedentary farmers. Increasing scarcity of natural resources, especially water reserves, was being exacerbated by climate change and population growth, and the bitter contention between the two groups was threatening to spiral out of control.

Hindou was closely involved in the P3DM event, organising the workshop that preceded it, which brought together herders, scientists, UNESCO and World Meteorological Organization representatives as well as government officials for the first time. Once again, participatory mapping proved to be a winning approach. The model-making process enabled all players to have an overview of the contested area, highlighting where the farmers had barred the routes used by herders to take their cattle to water and identifying a range of solutions that would be acceptable to all.

The mapping exercise showed that indigenous peoples could play an effective role in decision-making, from which they had always been excluded in the past. And it gave a new sense of self-confidence to all members of the community, especially women.

"We took the opportunity to increase the capacity of women to express themselves, showing men that the women had a voice and that their opinions were sometimes more valuable than those of men – and the men accepted this," said Hindou. "As a result, women had a greater say in community affairs."

Powerful traditional knowledge

At a personal level, the mapping exercise also proved an eye opener for Hindou herself.

"The impact on me was huge. This was my community, so I knew all the traditional knowledge, but it helped me to understand things that didn't belong to my own generation," she recalls. "It changed my life forever."

Hindou now uses P3DM in all her work, to illustrate the importance of conserving traditional knowledge, how to marry it with scientific knowledge and using both to combat climate change and protect the environment.

Although her roots are still firmly anchored in her community, Hindou has become used to travelling the world to make presentations and put the indigenous people's case to high-ranking officials in climate-change negotiations. For the past 10 years, she has been a regular participant at meetings of the UN Conference of the Parties (COP) to the UN Framework Convention on Climate Change. She is Co-Chair of the International Indigenous Peoples' Forum on Climate Change (IIPFCC), which represents the interests of indigenous peoples throughout the world and presents these at COP negotiations.

"Climate change is a massive problem for indigenous people because we depend on the environment. For any indigenous people, from any corner of the world, livelihoods are linked to natural resources, for our food and medicine, for everything, so if there are floods or droughts the impact is greater for us," she said. "Of course, it is highly unusual for someone of my background to be travelling the world and speaking at conferences and negotiating. But for me, it is important to change the life of my community. I know my people are proud of what I am doing and I can never give up my work. I want to help my community to adapt to climate change, and you cannot talk about climate change without talking about the rights of indigenous people."

Reposted from Spore with permission.

Hands on Culture - Participatory 3D Modelling with Mandingalbay Yidinji People in Australia

This video is about the 3D mapping project of the Mandingalbay people near Yarrabah North Queensland. This project was supported by the Wet Tropics Management Authority, IUCN and CTA to producing a short film based on the amazing project the community took on to bring their 3D mapping project to life.

Di mbei di dee Saamaka sëmbë mbei di ageesi kaita de seei u de sa seeka sondi u de (video voiced in Saamaka)

Feifi teni jaa pasa kaa, di wan feifi dusu Saamaka sёmbё so bi abi u voloisi di de mbei di dan. De bi abi u kumutu disi di kamian te ka dee gaan sёmbё u de bi ta libi a di Saamaka lio. Te ku di daka u tide di voloisi aki dё a de pakisei eti. Dee Saamaka sёmbё dee ta de a moo libasё u di Saamaka lio ta abi umёni boöko hedi, we bika de an feni leti u di matu jeti. So seei pasi ta mbei ta ko a di kamian te ka de ta libi. Di mbei u di ageesi kaita u di tan kamian u de, ta konda fa de seei ta si di libi u de, fa de ta woko ku di matu, so sei di kaita sa heepi de u gaan lanti sa fusutan de moo bunu u de ta sa a wan taki a dee sondi di ta pasa a di konde.

Version française: http://goo.gl/ggXyw5
English version: http://goo.gl/hS5nKb

Speaking of Home - The story of the Mount Elgon Ogiek

The Ogiek peoples live on the slopes of Mount Elgon in Kenya. This documentary shows the Ogiek's relationship to their homeland and to the world.

As indigenous peoples without official minority status in Kenya, the Ogiek have gone through evictions from their native land for decades. Time after another they have returned to their land to continue living in the forest.

The documentary is the Ogiek's story, in their own words, of their hopes before the 2013 Kenyan elections. It was filmed in Chepkitale, Mt. Elgon in 2012 during a 3D mapping workshop.

Through developing a 3D map of their land, the Ogiek not only strengthen their cultural identity, but can show that the land said to belong to someone else, is rightfully theirs.

Credits: The film has been produced by SHALIN Suomi Ry and has been featured at the Helsinki African Film Festival.

More on the case is found here.

Knowledge and cultural transmission in Kenyan participatory 3D mapping

This film interview of Dr. Nigel Crawhall, Director of Secretariat at the Indigenous Peoples of Africa Co-ordinating Committee (IPACC), is his explanation of the intergenerational ecological knowledge transmission in participatory 3-dimensional modelling (P3DM). Crawhall discusses his observations on intergenerational interaction when the Ogiek community of Nessuit, Kenya, built a geo-referenced 3D model of their mountain forest landscape in 2006.



The mapping exercise was attended by representatives from 21 Ogiek clans, and an area of 52,800 hectares (ha) was mapped at a scale of 1:10,000. Participants included close to 120 representatives from the different clans, both men and women. Elders populated the model with their memories dating back to 1925 and reconstructed the landscape as it was at that time. The model displays 64 data layers including different types of areas, points, and lines. In 2008, the Ogiek people expanded the coverage of the model to include further 40,000 ha.

This kind of physical 3D model creation can serve the community for the following:

• Generating spatial geo-referenced data based on a community perspective on land use, vegetation cover, resource distribution, tenure, etc;
• Storing and displaying such data at a community level;
• Supporting intra- and inter-generational knowledge exchange;
• Adding value and authority to local knowledge;
• Involving communities in developing resource use and management knowledge;
• Conducting preliminary collaborative research on distribution of species;
• Monitoring jointly with the concerned stakeholders' changes in land use, vegetation cover, human settlement, infrastructure development, and other features;
• Serving as a benchmark; and
• Supporting the learning of local geography and resource use.

The purpose of the model was to record traditional territory and land use patterns, as well as memory and history from a land use and environmental perspective. As reported here, through map building and coding, the clan experienced participatory community enthusiasm and cooperation between elders, young adults, and youth on intergenerational knowledge, language, and heritage transfer, tapping knowledge otherwise lost over time. The 3D style of the map encouraged explanation of the clan’s historical land use patterns and included creating a key or legend to increase understanding of the interrelationships of land, vegetation, altitude, and layers more of information, leading to more complex environmental knowledge that other methods, for example walking on the land, might not provide.

In addition, young people gave attention to the process and listened while elders debated historical use patterns from their memories. A linguistic dimension, which evolved due to the use of English, Kiswahili, and Ogiek, drew out more explicit meaning of vocabulary in Ogiek. Intergenerational knowledge transfer affirmed the elders' lived experience, and the process transferred to the younger members of the community the realisation of the complexity of their environment and the depth of knowledge available to them through their elders.

Source: The Communication Initiative

More information on the case is found here.

The Right to be Different: Struggle for Water and Identity in the Andes

In the parish of Licto, near Riobamba, in Ecuador, the indigenous population fought for its water. Indian peasants participated in the design, construction and organisation of the irrigation system. After more than 20 years the water finally reached the community. The story is told by Inés Chapi, an Indian woman, who came a long way from being oppressed and discriminated against to become a most respected irrigation organiser in the system.  In the Andes they call it blood of the earth, the source of life from which other life grows. Water, feeding the land as well as the imagination. Giving rise to rituals and myths, fueling tradition and culture. Ancient and modern conquerors of these highlands denied the indigenous people access to springs and rivers. Water became a source of conflict. And usually the Indians got a raw deal.

Based on: The Rules of the Game and the Game of the Rules’ by Rutgerd Boelens; Executive producer and scenario: Barend Hazeleger; Photography: Thom Deelstra; Sound recordist: Juio Gorck; Editing: Jan Pieter Tuinstra & Barend Hazeleger; Scientific research and Interviews: Rutgerd Boelens; Produced by Agrapen and Wageningen University (2003)

More on the case: http://bit.ly/1OAlBsX

Le pouvoir de la cartographie participative en 3D chez les Saramacas du Suriname (video)

Il y a cinquante ans, quelque 5000 individus du peuple Saramaccan du Suriname ont dû quitter leurs terres traditionnelles, le long de la Rivière Suriname en raison de la construction d'un grand barrage. Les blessures de cette transmigration se font encore sentir aujourd'hui. Pendant ce temps, les Saramaccans qui vivent dans cette région font face à de nouveaux défis, car leurs droits territoriaux ne sont pas encore officiellement reconnus et les infrastructures routières pour accéder à la zone sont en voie d'amélioration. La création d'une maquette participative de la zone qui visualise et documente leurs traditions et l'utilisation traditionnelle des ressources contribue à surmonter leur frustration et leur redonner espoir.

English version: http://goo.gl/hS5nKb
Saamaka version: http://goo.gl/9XC2Jb

The enabling power of participatory 3D mapping among the Saramaccan Peoples of Suriname (Video)

Fifty years ago, some 5000 Saramaccan Peoples of Suriname had to leave their traditional lands along the Suriname River due to the construction of a major dam. The wounds of this transmigration are still felt today. Meanwhile, the Saramaccans who live in the Upper Suriname River area face new challenges since their territorial rights are not yet officially recognized and road infrastructure to access the area is improving. Creating a 3D model of the area that tells the inside story of their traditions and land use can help them to overcome their sense of being misunderstood by decision-makers and rediscover their voice.

Language versions:
Version française: http://goo.gl/ggXyw5
Saramaccan version: http://goo.gl/9XC2Jb

The 15 min video production "The enabling power of participatory 3D mapping among the Saramaccan People of Suriname" has been launched on October 9 at the 13th Caribbean Week of Agriculture in Paramaribo. The launch occurred during the session "Maps as media in policy processes: Bringing the 3rd dimension to the negotiating table" in the presence of representatives from the Saramaccan community.

The launch was followed by reflections done by Saramaccan representatives Mr Godfried Adjako, one of the captains of the village of Kaajapati, and Ms Debora Linga who spent her infancy with her grandparents on their farm on the shores of the Brokopondo Reservoir and later on kept visiting them in Ginginston village along the banks of the Upper Suriname River.

Mr Godfried Adjako recalled that in the process of populating the 3D model the community, especially the youth, learned a lot from the elders. "The map now shows our life, the Earth we live on, the Earth we walk on, the Earth without which we cannot live."

"We can use the map to take decisions on where to locate future developments", he added. Both men and women contributed to the map. "Women know a lot about the surrounding of the villages, while men who use to go hunting, know the most about far away areas."

Mr Adjako stated that when developing the legend ahead of the mapping exercise, the community decided to omit sensitive and confidential information. Therefore the data contained in the model and currently being digitised by Tropenbos international Suriname should be considered as publicly available.

The P3DM process has been a discovery journey for young Debora. "In the 60's my grandparents had to resettle because their village had been submerged by the rising waters of the Brokopondo Reservoir . They resettled along the Upper Suriname River in a village called Ginginston where I grew up. I could not understand the reason why my grandfather kept on navigating a long way along the river to reach the shores of the lake where he was growing watermelon" she said. "I discovered the reason while chatting with an elder who explained to me that transmigrating families were welcome by Saramaccan villages uphill the lake, but were granted limited access to resources. In fact they were sort of borrowing the land from people who occupied it for generations. Thus they only had access to small farming areas. In Saramaccan this is how you feel: they were living on somebody else's land."

Socially engaging, user-friendly, and user-useful approaches in ecosystem service research

Participatory 3D modelling was presented as a ground breaking approach to use in participatory ecosystem service research during the 8th Ecosystem Service Partnership Conference, held in Stellenbosch, South Africa from the 9th to the 13th of November 2015. The Conference saw the participation of around 380 scientists from around the globe.

Socially engaging, user-friendly, and user-useful approaches in ecosystem service research from CTA

The presentation by Sara Ramirez A socially engaging, user friendly and user-inspired approach in ecosystem research took place within the workshop “Indigenous peoples in their ecosystems’’. An ecosystem service research project was designed and implemented in Suriname, which used Participatory 3D Modelling (P3DM) to engage local communities in a process of co-producing knowledge about ecosystem services and competing land uses.

P3DM is an effective tool to involve scientist and local knowledge holders in an equally and transparent co-production of salient and legitimate knowledge about ecosystem services. Parallel to research outputs (of main interest to the researcher), a P3DM approach yields directly tangible outputs for the local communities which makes research inclusive and legitimate. Attendees during the session participated actively through questions and feedback.

Facilitating climate smart adaptation through the use of Participatory 3D Modelling by Neila Bobb-Prescott at the Caribbean-Pacific Agri-Food Forum in Barbados

#CPAF15 - Facilitating climate smart adaptation through the use of Participatory 3D Mapping from CTA

Participatory 3D Modelling or P3DM in short, is a community-based mapping method which is spreading in the Caribbean Region. It facilitates planning and action-taking on climate change related issues. Considering the potentials of the process, efforts are needed to promote the success stories of its use to date. This presentation at the Caribbean Pacific Agri-Food Forum in Barbados (206 November 2015) is an important step in promoting the practice in the region.

Neila Bobb-Prescott's participation in the 2nd Agribusiness Forum has been supported by the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)

Participatory mapping processes for data generation and exchange in SIDS by Aly DeGraff at the Caribbean-Pacific Agri-Food Forum in Barbados

Participatory mapping processes for data generation and exchange in SIDS from CTA

Participatory mapping is the solicitation and incorporation of geospatially focused local knowledge in bottom-up decision-making processes. It provides a wide decision-making base, taking into consideration the collaborative collection and validation of data while building ownership in the generated data. Participatory mapping can be used as a powerful tool to strengthen public participation in governance and social change in agribusiness communities.

Aly DeGraff delivered her talk at the Caribbean-Pacific Agri-Food Forum in Barbados organised by CTA and partners.

L’équipe samoane de cartographie participative a reçu un prix de développement durable

Le 25 septembre 2015, le département forestier du Ministère des ressources naturelles et de l’environnement des Samoa (MNRE) a reçu le prix de l’innovation et de l’excellence dans la fonction  publique dans la catégorie initiative en faveur d’un développement durable et respectueux de l’environnement pour la mise en œuvre du projet sur l’intégration des risques et de la résilience au changement  climatique dans la gestion des forêts  (ICCRIFS).

Le projet ICCRIFS Project s’étale sur une durée de quatre ans et est financé par  le Fonds pour l’environnement mondial (FEM, GEF en anglais) via le le programme des Nations Unies pour le développement  (PNUD). L’objectif du projet est d’intégrer les risques liés au changement climatique dans la gestion des forêts aux Samoa. Après une formation organisée en 2012 par le  Centre technique de coopération agricole et rurale (CTA) portant sur l’utilisation de la modélisation participative en trois dimensions (MP3D), les équipes du projet ICCRIFS ont mis sur pied 18 exercices de MP3D à l’intention des communautés locales dans des domaines comme la gestion de l’eau, des forêts et le tourisme. Le premier modèle participatif en trois dimensions qui a été mis en œuvre  (il couvrait les villages s’étendant de Laulii à Falevao) est devenu un outil de plannification très efficace. Il a permis d’impliquer les gens en leur apportant des connaissances et des compétences en matière de gestion de l’environnement et en leur fournissant des outils pour s’adapter au changement climatique et en réduire les effets.

La remise des prix de l’innovation et de l’excellence dans la fonction publique a eu lieu le 25 septembre dans le cadre de la quatrième journée de la fonction publique. Cette journée est organisée pour commémorer, célébrer et reconnaître la contribution et le rôle de la fonction publique en vue du développement national des Samoa. Près de 50 ministères gouvernementaux et d’organismes publics ont pris part aux célébrations cette année.

Ces prix visent à saluer le dévouement que les fonctionnaires mettent à remplir la mission des ministères et départements pour lesquels ils travaillent. La désignation des lauréats potentiels a été demandée au grand public au mois d’août et ces choix ont ensuite été évalués par un panel indépendant de trois membres : le Président de la Chambre de commerce au nom du secteur privé, Vaasilifiti Moelagi Jackson (Président ad intermim de SUNGO) au nom de la société civile et le Président de la Commission.

Le grand public ainsi que les établissements scolaires étaient invités à cette occasion à communiquer avec les agences gouvernementales afin d’avoir une meilleure compréhension de leur rôle et de leurs fonctions, ainsi que de la manière dont ces agences ont une influence sur la vie de tous les jours.

Samoa’s Ministry of Natural Resources and Environment receives award for engaging civil society via participatory mapping

On 25 September 2015 the Forestry Division of the Ministry of Natural Resources and Environment of Samoa (MNRE) received a Public Service Innovation and Excellence Award in the Environmental Friendly/Sustainable Development Initiative team category for the successful implementation of the Integration of Climate Change Risk and resilience into Forestry management in Samoa (ICCRIFS) Project.

The ICCRIFS Project is a 4 year project funded by the Global Environment Facility (GEF) through the United Nations Development Program (UNDP). The goal of the project is to integrate climate change risks into forestry management in Samoa. After being trained by the Technical Centre for Agriculture and Rural Development (CTA) in practising Participatory Three-Dimensional Modelling (P3DM) in 2012, staff of the ICCRIFS Project successfully facilitated a total of 18 P3DM exercises with communities in various sectors including water, forestry, tourism. The first P3D Model to be implemented (covering villages from Laulii to Falevao) became a very effective planning tool. It helped engaging the community by building capacity, knowledge and skills on environmental management, and ways to adapt and mitigate climate change.

The 2015 Public Service Innovation and Excellence Awards ceremony, took place on the 25th of September 2015 as part of the 4th annual Public Service Day. The Public Service Day is held to commemorate, celebrate and recognize the public sector’s contribution and service into achieving the national development of Samoa. Close to 50 Government Ministries and Public Bodies took part in this year’s celebrations.

These Awards are used to recognize the dedication of public servants in achieving their respective Ministry’s and Office’s objectives. Nominations of potential awardees were solicited from the general public in August and were thereafter assessed by an independent panel consisting of 3 members: the Chamber of Commerce President on behalf of the private sector, SUNGO Interim President Vaasilifiti Moelagi Jackson on behalf of the civil society, and the Chairman of the Commission.

The general public as well as schools were invited to take advantage of the opportunity to engage with Government agencies to gain an in-depth understanding of the functions and roles of each of the participating agencies and how these relate to their everyday life.

Related post: Top UN officials Helen Clark and Naoko Ishii praising outcome of P3DM activities in Samoa

More information on the P3DM process and case studies are found here and here.

Community-based Disaster Risk Reduction in the Philippines

With the support of UNICEF and the University of the Philippines, children in Camarines Norte help their communities in locating the hazard risks in their areas and plan disaster preparedness measures using a Participatory 3D Model (P3DM).

Drones and Aerial Observation : New Technologies for Property Rights, Human Rights, and Global Development

Gregor Maclennan from Digital Democracy talks about the use of UAVs used in the context of indigenous land rights in Guyana.

More information on New America

We have wings to fly - Join the uav4ag community

The use of unmanned aerial vehicles (UAVs) or drones for management of crops, livestock, fisheries, forests and other natural resource-based activities represents a new technological frontier and opens up a range of exciting opportunities. UAVs offer also opportunities for grassroots’ involvement in monitoring use of and access to the resources their livelihoods depend on.

A community has been established on www.uav4ag.org to cater for practitioners, researchers, farmers, entrepreneurs, service providers operating in developing countries and who are interested in the topic.  Members of the community share their experiences in developing UAV technologies and related software applications and more importantly in making use of small UAVs to improve the assessment and management of crops, fishing grounds and other resource-based activities. Relevant events, capacity building opportunities and other resources are signalled as soon as these are known by members of the community.

Being the use of UAVs for agricultural purposes a recent phenomenon, national aviation authorities and potential users are facing new challenges linked to the use of UAVs within their skies. Hence this Community focuses also on existing and forthcoming policies, laws and regulations governing their use.

Rainforest Airforce: Indigenous Peoples Fly Drones to Protect their Land

In August 2014, Tushevs Aerials (tushevs.com) traveled deep in the Peruvan Amazon to train indigenous leaders in the use of remote-control airplanes for the protection and monitoring of their rainforest. The workshop was hosted by AIDESEP, the country's largest indigenous peoples' network, with participants from the Loreto and Madre de Dios Amazon provinces, as well as from the Panama's Embera peoples. This technology enables communities to monitor and defend their territories against legal and illegal pressures.

These are some images from the weeklong workshop, as well as raw footage that the drone captured while flying over the Pacaya-Samiria National Park in the Loreto Province of Peru.

The music is a regional song called El LLanto del Ayaymama and speaks of a local legend of two abandoned children who the forest spirits save by giving them wings. 

Source: YouTube 

The Transformative Power of Social Media in Agriculture: Inspiring Stories

The advent of social media has revolutionised the way people communicate worldwide. But in a growing number of developing countries, these tools are being put to increasingly good effect to drive agricultural and rural development, often with dramatic results. A new publication from the Technical Centre for Agricultural and Rural Cooperation (CTA) documents the transformative power of these innovative technologies. Based on 18 case studies drawn from across African, Caribbean and Pacific (ACP) countries , Embracing Web 2.0 and Social Media: A life-changing pathway for agricultural development actors provides testimonies on how Web 2.0 and social media are contributing to better engagement of stakeholders in policy dialogue and advocacy, marketing and the provision of information services.

The booklet documents a wide range of practical applications for Web 2.0 and social media in ACP settings. Some farmers have found that Facebook can be an excellent marketing channel to promote their products. Extension agents are discovering that social media is a highly effective way of communicating with the people they serve. Agricultural organisations are using a range of social media tools to mount advocacy campaigns aimed at influencing policy-makers. Researchers are using online collaboration tools to work on joint publications, while more and more young people are using new ICT skills to blog about important rural development issues. Others are seizing opportunities to develop innovative online services and launch their own companies as agripreneurs.

“Social media has become part of everyday life for most people in the developed world. But it has created a life-changing experience for many people in rural areas who have come to use it,” said CTA Director Michael Hailu.

All the stories featured in the booklet revolve around people who have benefited from a CTA-led campaign to make Web 2.0 and social media tools more accessible to agriculture and rural development actors in ACP countries.

The figures speak volumes: more than 4,000 individuals trained, 176 face-to-face training events – known as Web 2.0 and social media learning opportunities (LOs) – held in 44 ACP countries. In 2013, the Web 2.0 and social media LOs carried off the prestigious World Summit on the Information Society (WSIS) Project Prize in the e-Agriculture category.

Impact assessment studies conducted by CTA have revealed that its Web 2.0 and social media capacity-building activities have led to greater inclusion and empowerment for participants, often with far-reaching repercussions for themselves and the people with whom they interact. Adoption rates are high, with young women emerging as the most likely players to adopt social media, following a training course.

In Uganda, local NGOs are using ICTs to support producers, processors and other actors in agricultural value chains. Agronomists from Madagascar are using Web 2.0 and social media to develop knowledge about apiculture. In Central Africa, a farmers’ network institutionalised social media and improved its operational effectiveness. In Samoa, a Facebook and Twitter marketing campaign is producing impressive results for women weavers of ceremonial mats. And in the Caribbean, bloggers and social media reporters are helping other young people to plan a future in farming.

“Many people have told us that the training sessions have not only changed their working behaviour, but their whole lives,” said Giacomo Rambaldi, Senior Programme Coordinator at CTA.

The official launch of the CTA publication will be held on 26 November 2015 during the International Day of Vrije University (VU) in Amsterdam.

The booklet is available for order in print form or for free download from the CTA publications catalogue

The power of media: Did the documentary film "Virunga" trigger a plunge in the share price of the oil exploration firm SOCO International?

Virunga is a extraordinary documentary film which focuses on the conservation work of rangers within the Virunga National Park in the  Democratic Republic of the Congo, and the activity of a British company, Soco International, which began exploring for oil within the UNESCO World Heritage site in April 2014. SOCO is an international oil and gas exploration and production company, headquartered in London. It is listed on the London Stock Exchange.

The film premiered at the Tribeca Film Festival on April 17, 2014. Since airing on Netflix it was nominated for an Academy Award for Best Documentary Feature.

The allegations brought against Soco International by the documentary, and supported by local NGOs and civil society organizations working in and around Virunga National park, put increased pressure on the company to put an end to its exploration for oil within the protected World Heritage Site.

On June 11, 2014, Soco International and the WWF announced a joint statement in which the oil company committed "not to undertake or commission any exploratory or other drilling within Virunga National Park unless UNESCO and the DRC government agree that such activities are not incompatible with its World Heritage status". This was widely cited as a victory for WWF, which had long been campaigning for Soco to leave the region, and credit was also given to the filmmakers. However, strong concerns about the credibility of this agreement were raised by the filmmakers, alongside other NGOs such as Global Witness and Human Rights Watch, and local civil society organisations.

World Wildlife Fund executives now acknowledge that the battle over Virunga is hardly over. SOCO has yet to relinquish its operating permits or commit to an unconditional withdrawal…”They’re leaving the door open,” said Zach Abraham, director of the World Wildlife Fund’s global campaigns. (Source: adapted from Wikipedia)

On March 13, 2015, BBC reported that the Democratic Republic of Congo says it wants to redraw the boundaries of Virunga National Park, to allow for oil exploration.

On June 10, 2015 BBC reported that 'Soco paid Congo major' accused of Virunga oil intimidation.

Since the launch of the film on April 17, 2014, SOCO's share price has plunged by 63.33%. This slump can be attributed only partially to the drop in oil prices as shares from BP and Shell dropped by 14.3% and 25.9% respectively over the same period.

Call for action:
You can view the documentary film on Netflix.
You can interact with the producers via http://virungamovie.com/ and take action.
Save Virunga: http://savevirunga.com/
Watch trailer:


Heads up to Orlando von Einsiede, the film director, the French investigative journalist, Mélanie Gouby and to the team behind this great production!